Soft Power- Where does the name come from?

"the moving force of history was, in the past, "hard power"- in the form of military might, political authority and wealth. What we have seen in recent years, however, is a decrease in the relative importance of this factor, and in its stead a remarkable increase in the importance of "soft power"- factors such as knowledge and information, culture, ideas and systems."

Daisaku Ikeda at Harvard University, Boston, USA on September 26, 1991

Soft Power People

Hannah Small (trustee) Founder of SoftPower. Lives in Jinja, Uganda and coordinates the work of the charity	Will Ryder-Davies (trustee) and Emma Oxnam Coordinators of SoftPower's school links
Georgie Higginson - Project Manager with her hound, Mfuwe.	Dr Jessie Stone  director and fundraiser of the medical centre
Paul Daniels (trustee). Fundraiser administrator and legal adviser in London, England.	James Bayne - Financial Administrator and Trustee.
Dirk Leysen - Operations Manager & Stephen Kifune, our Ugandan Master Builder.	Jackie Smith - UK Fundraising co-ordinator with pupils from Kyomya P/S Special Needs Unit.